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Admissions 2026
Methodology: Classroom - Virtual

On-Site Master's Degree in Consumer Experience Management

Title to be Obtained

Master's Degree in Consumer Experience Management
Modalidad

Modality

Hybrid
Resolución

Resolution

RPC-SO-34-No.778-2021
Duración

Duration

12 months
UEES - Espiritu Santo University > Postgraduate > ESAI Business School > On-Site Master's Degree in Consumer Experience Management

Aimed at

Aimed at marketing, customer service and commercial management professionals who wish to broaden their knowledge in the management and consumer experience of goods and services companies.

carreras-con-metodologia-flex-presencial-y-virtual-en-ecuador

Our FLEX Methodology combines face-to-face and virtual classes with on-campus internships and the opportunity for an international experience. Learn with high-level faculty, company visits, simulations and networking, while expanding your global network with the «International Immersion».
Study a master's degree designed for the real world!

Schedules

Tuesday and Thursday
19:00 - 21:00 (Hybrid Classes)
Saturdays
08:00 - 17:00 (On-site classes)

Methodology

Uso de Simuladores

Use of simulators

Estudio de casos clínicos

Case studies

Charlas magistrales

Master Classes

Herramientas Multimedia

Multimedia tools

Aprendizaje vivencial

Experiential learning

Entry Profile

The graduate of the on-site master's program will be a professional with the competencies to:

  • Knows the research methodologies for problem solving in the field of Consumer Experience Management.
  • Knows the technical tools (including scenario simulation) that evaluate virtual realities of potential risks and benefits within a given context.
  • Identifies, analyzes and evaluates data bases that favor the company to achieve effectiveness.
  • Capacity and ability to research, evaluate new business models, micro-businesses, as well as capacity for continuous learning.
  • Negotiation skills to establish strategic business alliances, on an ethical dimension, with social and environmental responsibility.

Certifications

In addition to the master's degree, the graduate will obtain the following certifications that will enhance
their professional development:

  • Design Thinking Professional Certificate
  • Business Model Generation Practitioner
  • Agile Coach

Curriculum

SubjectTeacher contact hours
Customer Experience32
Customer Experience Diagnosis24
Digital Branding and Communication32
Strategic Marketing32
Marketing Intelligence48
Business Intelligence for Customer Loyalty Program Design48
Customer Experience in Web Management and Mobile Commerce48
Customer Experience Strategies24
Customer Experience Design Innovation48
Degree Project30

International Connections

UEES has international agreements, which gives us the opportunity to offer a program with a multicultural and global focus that allows the businessman to project himself in national and international challenges. Some of the institutions with which we have agreements are:

Admission process

  1. Fill out the digital admission form, making sure to upload the following mandatory documents:
    1. Identity card.
    2. Title registration in Senescyt.
    3. Third level degree (optional). In the case of degrees issued abroad, it is mandatory to upload the diploma duly apostilled or consular legalized.
  2. Make the payment of the registration fee (option included at the end of the digital form).

Financing

  • Competitive market shares
  • UEES Alumni Discount
  • Discount for full payment of the master's degree in advance
  • Financing of the total value of the master's degree by credit card.

Means of payment

Enrollment, tuition and fees for the master's program can be cancelled in the following ways:

  • Payment at Banco Bolivariano or Banco Pichincha with the student code.
  • UEES Services Portal

Information and quota reservation

Email: esai@uees.edu.ec
Tel: (04) 500 0950 - Ext. 1202 - 1299 1274 - 1485 - 1490 - 1343
0999426904 - 0986479287 - 0959657803 - 0992271219 - 0939369993 - 0985213909
Address: Km 2.5 Via Puntilla - Samborondón, Building P, 4th floor.

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