Legal alternatives to protect the image of individuals in the face of the communication revolution

The current communication revolution brought about by smartphones and social networks has exponentially multiplied the use of photographs and videos of people, making image rights more important than ever. Legal alternatives for protection include privacy and publicity rights, copyright, trademark law, special regulation and possibly a new type of Intellectual Property.

Originally published in https://www.tribunalandino.org.ec/

The article can be found from page 1122.

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Flavio Arosemena Burbano

UEES teacher in the Master's Degree in Procedural Law y Master's Degree in Law with Mention in Business Law.

Master of Laws (LL.M.) from Georgetown University. Founder in 2007 of Arosemena Burbano & Asociados (AB&A), the first intellectual property law firm in Guayaquil. Qualified as “Pioneer of Intellectual Property in Guayaquil” by the international ranking based in London, World Trademark Review (WTR). Author of the book “Derecho de Autor para Autores y Empresarios” (IEPI, 2011). Director of the Ecuadorian Association of Intellectual Property (AEPI). Professor of Intellectual Property Law at the Graduate School of Law of the Universidad Espíritu Santo (UEES). Mediator of the Centro de Mediación Empresarial CME in the city of Guayaquil.