Espiritu Santo University presented the second edition of the International Seminar: «Entrepreneurship, Enterprise and Inclusion», which this year was attended by prominent personalities from the world of Marketing, Communication and Business.
José Antonio Hidalgo, President of the Ecuadorian-Chinese Chamber of Commerce, Diego González, President of Link World Ecuador, Pablo Arosemena Marriot, President of the Guayaquil Chamber of Commerce and Gustavo Buitrón Carrasco, CEO & Founder of ACCROACHCODE, were some of the 24 national and international speakers who gave lectures on Neuromarketing, Internationalization Strategies, Branding, Startups, Sustainable Development, among other topics that aim to update on the latest trends in entrepreneurship worldwide.
The exhibitors were accompanied by 30 entrepreneurs who, in TEDx format talks, shared their experiences as developers of their own businesses.
The seminar was held on Monday, July 31 and August 1, 2 and 3 at the UEES Convention Center, and took place in parallel to the conferences, university entrepreneurship workshops, brand fair and business rounds, with the participation of public and private institutions that provided advice for the incorporation of companies.
Within the framework of this seminar, the book «Los negocios petroleros y la economía de la revolución ciudadana: Fuentes y usos de los recursos de los ecuatorianos” was launched, authored by Econ. Francisco Sweet Morales, former Minister of Finance of Ecuador. The book was presented by Econ. Alberto Dahik, former Vice President of the Republic, on Tuesday, August 1.
