Flex Methodology: Classroom - Virtual

Presential Master's Degree in Marketing

Título a obtener

Title to be obtained

Master in Marketing

Methodology

Flex
Resolución

Resolution

RPC-SO-10-No.192-2020 / CES-CPP-2021-0207-O
Duración

Program duration

12 months
UEES - Espiritu Santo University > Postgraduate > ESAI Business School > Presential Master's Degree in Marketing

Aimed at

Marketing and communication management professionals who wish to develop knowledge of business analytics, market intelligence, and its link with commercial areas as well as branding and communication management.

blended-learning-university
carreras-universitaria-metodologia-flex-presencial-y-virtual

With the new methodology FLEX, In the same formula of excellence, you will be able to obtain the experience of face-to-face studies with the best tools of virtual studies.

Schedules

Thursday and Friday
19:00 - 21:00 (Virtual Classes)
Saturdays
08:00 - 17:00 (On-site classes)

Methodology

Uso de Simuladores

Use of simulators

Estudio de casos clínicos

Case studies

Charlas magistrales

Master Classes

Herramientas Multimedia

Multimedia tools

Aprendizaje vivencial

Experiential learning

Profile of graduates

The graduate of the on-site master's program will be a professional with the competencies to:

  • Understanding new market trends.
  • Identify opportunities and define target markets. With skills in data analytics, strategic marketing and omnichannel.
  • Develop innovative strategies to attract and retain customers.
  • Implement sustainable marketing plans, ensuring profitability and economic growth, while maintaining high ethical standards and social responsibility.

His background includes a strong foundation in research, product development and digital marketing, with an emphasis on sustainability and informed decision making.

Curriculum

SubjectTeacher contact hours
Customer, Users and People48
Data Analytics and Insights48
Strategic Marketing48
Finance Applied to Marketing48
Ethics, Sustainability and Decision Making48
Research, Development and Innovation48
Retailing and Omnicality48
Social Media and e-commerce48
Marketing and Campaign Management48
Integrating Project64

International Connections

UEES has international agreements, which gives us the opportunity to offer a program with a multicultural and global focus that allows the businessman to project himself in national and international challenges. Some of the institutions with which we have agreements are:

Executive Master en Marketing

Admission process

  1. Fill out the digital admission form, making sure to upload the following mandatory documents:
    1. Copy of identity card and/or passport.
    2. Copy of the Certificate of Registration of the degree that evidences third level studies in Senescyt. In the case of degrees issued abroad, the diploma must be duly apostilled or legalized by consular means.
  2. Make the registration payment through the UEES services portal (non-refundable and valid for up to 12 months).

Financing

  • Competitive market shares
  • UEES Alumni Discount
  • Discount for full payment of the master's degree in advance
  • Financing of the total value of the master's degree by credit card.

Means of payment

Enrollment, tuition and fees for the master's program can be cancelled in the following ways:

  • Payment at Banco Bolivariano or Banco Pichincha with the student code.
  • UEES Services Portal

Information and quota reservation

Email: esai@uees.edu.ec
Tel: (04) 500 0950 - Ext. 1158, 1202, 1299, 1485
0999426904 - 0986479287 - 0959657803 - 0992271219 - 0939369993 - 0985213909
Address: Km 2.5 Via Puntilla - Samborondón, Building P, 4th floor.

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