The Faculty of Communication of UEES in collaboration with the Graduate School and the sponsorship of Mindtegral, organized for the second consecutive year the circuit of conferences called «Marketing Tour», a tour of the world of professional marketing.
The event lasted two days (November 23 and 24) and was attended by renowned specialists in different areas of Marketing: Roberto Nowak, B2B Marketing Manager of the German company Drager; Sylvia Banda, Corporate Affairs Manager of Difare; Enrique León, Marketing Manager of Sweet and Coffe; Juan Llerea, Ecommerce Sales Manager of Sony; Andrés Jungbluth, Journalist and presenter of Ecuavisa and Alfredo Aguilar, Marketing Director of Barcelona Sporting Club.
During the conferences, the specialists shared experiences, success stories and tools used in the development of various projects such as BSC's “More yellow than ever” campaign, Difare Group's “What makes you happy” and Ecuavisa's “Look to the front”, among others.
The tour helped students to broaden their knowledge about the different branches of Marketing and Communication in which they could venture. In addition, attendees had the opportunity to discover new market trends and learn about the various applications that professionals have given to their profession, from Mass Consumption Marketing, Services, Industrial and Web Marketing to Internal Marketing.
