Objective: Design and implement digital content for the La Rinconada Campus (Province of Santa Elena).
Director: Janeth Campoverde Rojas Mgs.
The project Content creation for La Rinconada (Province of Santa Elena) consists of the development of digital content such as informative capsules, testimonial videos with content on tourism, entrepreneurship, traditions, culture, social values, care and expectations of tourist routes, sustainability and interaction with the community.
These products were disseminated by the community to create content integration through media convergence. The contribution was to encourage the production of content that reinforces the sense of identity of a community by integrating with their participation and making known their history, needs, situations and knowledge of their activities in order to provide them with a sustainable tourism model for subsequent application.
