Doctorate in Administration

Category

I Congress Academia, Business and Government: Solutions for Development

I Congress Academia, Business and Government: Solutions for Development The Universidad Espíritu Santo (UEES) was the venue for the I Congress “Academia, Business and Government: Solutions for Development”, an academic event that was consolidated as a space for interdisciplinary dialogue, where concrete proposals were addressed to strengthen the link between academic research, the private and public sectors....
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PhD Candidate in Management stands out in International Project Management Conference

María Elizabeth Arteaga, doctoral student in Administration and Management of Organizations at the Universidad Espíritu Santo (UEES), together with her tutor, Dr. Alexandra Portalanza, obtained an outstanding recognition during the International Conference on Project Management, held on September 5 and 6 in Bogotá, Colombia, and organized by the Universidad EAN. The event brought together...
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Director of the Doctorate in Management participated in the 7th Conference of the Economics of Innovation and Entrepreneurship Network of Latin America.

On October 20 and 21, 2023, Universidad Espíritu Santo (UEES) hosted the 7th Conference of the Economics of Innovation and Entrepreneurship Network (RIE), a high-level academic event that brought together researchers, professors, students and representatives of multilateral organizations from all over Latin America and the Caribbean....
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La omnicanalidad: la evolución del concepto de servicio y la experiencia dentro del marketing

REFLECTIONS Omnichannel: the evolution of the concept of service and experience within marketing.

The concept of service marketing has been well studied since the 1980s. Authors such as Grönroos (1990), Lovelock, Wirtz (2009), Hoffman and Bateson (2008) among others, refer to evolved marketing concepts focused on services. Thus, they start from its own characteristics such as inseparability, intangibility, heterogeneity and expiration...
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1st International Seminar of the Doctorate in Administration and Management of Organizations: A space to reflect on innovation and entrepreneurship.

Within the framework of the Doctorate in Administration and Management of Organizations of the Universidad Espíritu Santo (UEES) and ESAI Business School, the 1st International Seminar was successfully held, an academic event that brought together students, researchers, professors and entrepreneurs to reflect on the current challenges and opportunities in entrepreneurship...
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REFLECTIONS The importance of cross-cultural competencies in global business

In the context of increasing globalization, societies require highly competent and adaptable individuals who can work in multinational organizations and cross-cultural environments (World Trade Organization, 2017). In 2018, the Organization for Economic Cooperation and Development (OECD) emphasized that “citizens need not only the skills to be competitive and...
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REFLECTIONS The fascinating experience of a PhD in Business Administration

What motivated you to pursue your PhD? The PhD was a challenge for me. After my MBA in 1995, I did a lot of reading and research on the influence that new technologies would have on business management and on the psychology of individuals. I saw the imminent...
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