This course introduces the cost estimating process for construction projects. Starting from a general estimate of conceptual design to more detailed design phase. The course will cover quantity take offs, cost estimating of labor, materials, and equipment, and unit prices calculations. In addition, the course covers the cost control methods and cost management for construction projects. Students will work in a real-life construction project to calculate the total cost of the project and schedule required to build it.
Comprehensive residential building and site design. The studio will have a 2 in 1 project. Students will work in groups to develop a masterplan from which they will choose a lot to develop a multifamily residential building. Topics include human, environmental, cultural, and technological factors. The first part of the semester will emphasize pre-design skills like precedent research, programming, and site analysis. In the second part of the semester, the students will develop the design of the masterplan and the residential building, which will bring into focus issues of structural systems, environmental systems, building service systems, and building envelope systems at various scales of building design.
It is necessary to provide students with basic knowledge of the urban design process methodology, understanding architecture from its interrelation with the city and society. This process is supported by two approaches, one theoretical conceptual of the urban form and the other practical, relating urban design with urban architecture.
Branding is essential for every communicator, since through Branding and the value of the brands, the company obtains clear benefits, among them: the differentiation of its products compared to that of the competitors, and the obtaining of trust, reputation and values that are the basis of long-term relationships with its clients. Knowing these principles allows the student to perform in the future as a better professional.
This course is important for the graphic designer, knowing the appropriate tools to create a good portfolio, show your originality, graphic and communication quality, are essential to stand out in this professional field. The Portfolio course teaches various tools that graphic designer can use to position himself and become known in the industry in a clear and strong way. The student will learn how to organize and refine projects to include them in a design portfolio and identify the requirements of the current industry, with the intention of demonstrating their skills.
The sports industry is one of the most important industries in the world. It is an industry that is much more than just sports, pleasure or leisure; it is a multi-million-dollar industry that supports millions of jobs. In this industry sports journalists play a major role in “How to watch sports.” Most of the students in this class are here because they are sports fans and have been watching sports since they first crawled out of their cribs. But watching sports as a journalist instead of as a fan is the first step toward becoming a sports journalist.
This is a course aimed to provide students the tools and strategies needed to find and distribute documentary journalism on social media, internet and many other platforms, to engage the community in the discussion of different topics, to find story ideas and to create content.
This course offers a conceptual introduction to fake news and post truth understanding the dynamics of journalism from a global perspective. The term fake news became in a new way to lie and spread information with a standard does not deserve the label of news, including misinformation and disinformation. Our goal is to contextualize these issues and try to understand the limits, possibilities and solutions in order to get the ideal of journalism.
This course is important for a visual communicator because art direction plays a role in all facets of life. It is especially important in advertising, graphic design and multimedia production, because images in advertisements, magazines etc., are often presented in a way that evokes an emotional reaction, leaving a lasting impression on the consumer.
In the case of fictional work, directing actors is essential in order to obtain the best results possible in the final audiovisual piece. Although the person responsible for this is the director, producers are also required to have a basic knowledge on this field, since they are responsible of the project as a whole.
Audiovisual production relies in a big way of fictional products. It is imperative for students of communication production to know the characteristics of Fiction and how it is conceived, write and shoot, creating convincing and memorable worlds, characters and dialogues. Great Fiction lasts forever.
One of the fastest growing areas in network security, and certainly an area that generates much discussion, is that of ethical hacking. In today´s world, information security plays a crucial role in companies. In fact, the increase of Information Technologies (IT) and the diverse applications of Artificial Intelligence (AI) generates security issues that can affect reputation of the enterprise. Hence, there is a need for IT professionals with solid knowledge in ethical hacking techniques and methodologies to help companies overcome the aforementioned issues.
Artificial intelligence is very important for computer scientist and related careers. Artificial intelligence is a fundamental branch of computer science. The emulation of human thought through artificial systems and algorithms is a science in permanent development. The main objective it is to develop the fundamental concepts in this discipline, starting from a global vision of artificial intelligence, to then go detailing the areas and most important trends. Additionally, with the objective of promoting the research and knowledge of advanced topics.
In the academic framework of the Environmental Engineering career, it is essential to know the main substances that are capable of causing adverse effects on organisms. Due to the advancement of technology in industrial processes, xenobiotics are being released into the environment, many of which whose mechanism of action and toxicity in the human body is not yet known. That is why this subject is essential for the student to acquire a broad knowledge of both known toxins and newer toxins that are being released
Students are given the conceptual background and content necessary to understand the relevant issues in HRM. To introduce students to the cotemporary philosophy of the human resources function in business, industry, and other organizations. To develop an understanding and concerning the basic human resource management functions by providing the student with a background information, facts, con concepts and theory, bearing upon current problems, organizational behavior, and the management and direction of people at work. Current personnel techniques in the recruitment, selection, placement, training, compensation, motivation, and adjustment of the employee to the work organization will be discussed.
Before the students need, they must strength their Math skills like critical thinking and basic knowledge, through a cognitive process to teach Math in a correct way, so we create the signature called “Introduction to basic Math skills” for future teachers, knowing the theories of teaching and learning.
The progressive study of musical concepts (music is a universal language system) leads us to develop new skills that, when combined with the concepts of education and stimulation for children, creates an evolution in the transmission of knowledge and new experiences.
The demand around the world for teachers is incrementing because, children are not having so many activities in our days. They spend more time playing and using technological devices, instead of playing around with some friends in order to develop their psychomotor skills. The Psychomotricity course will explain to the future educators the importance of the integral development of children. The appropriate psychomotor skills will help children to internalize the concept of their body scheme. It will help teachers to know that their students are not just a body, rather it will integrate their body and mind.
The course will cover the doctrinal basis of Antitrust law, analyzing its underlying principles and economic background. Cases and resolutions from different Antitrust authorities will be analyzed in order to understand topics of the class. Topics include: (i) Constitutional basis and principles; (ii) market power and business volume; (iii) abuse of market power; and (iv) vertical/horizontal agreements and restrictive practices; (v) economic concentrations; (vi) unfair competition; (vii) corrective measures and sanctions.
The law of international treaties is extremely important because in the hierarchy of our legislation, these agreements are at the top of our pyramid (only after the Constitution). Likewise, it must be emphasized that international agreements mainly regulate supra-governmental interactions but many times, the acceptance and ratification of these treaties mean a modification in the internal laws of the subscribing states. This is the Ecuadorian case as expressed above, and that of most of the states that are part of the United Nations and different international organizations. Traditionally it was considered that Public International Law was applicable mainly to regulate international relations between States and to settle disputes that may arise between them. However, facing the emergence of new subjects in the international community, International Law has been specialized to attend those new challenges, which is how from Public International Law arises International law, International Human Rights Law, International Humanitarian Law, Diplomatic and Consular Law, among others. Also, the study of the Law of International Treaties allows us to understand in a better way what are the new topics that concerns the entire world and how they will be managed by the international community.
Alternative dispute resolution methods are employed worldwide, as well as in Ecuador, in order to provide parties to a conflict with tools better suited to find an end to conflict. They are essential to the correct functioning of Law as a whole, and this course intends to explore them and provide students with a firm grasp of their intricacies.
This course offers a conceptual introduction to financial accounting. Emphasis is placed on wealth and income measurement and the preparation and interpretation of financial statements. It covers the theoretical structure of financial accounting, required financial statements, revenue recognition, operating assets and current liabilities.
This course will help students in making informed business decisions about (i) the management and measurement of the costs of products, services, divisions, customers etc.; (ii) organizational plans and budgets; and (iii) the control and evaluation of business performance and managerial performance.
This course will provide a foundation for the study of various areas of domestic and international business law that the student is exposed to during his professional career and everyday life including the grey area of domestic, regional and global laws and commercials agreements, and political current issues that the student must be aware of in order to blend in a globalized world. This course provides an introduction to the basic concepts and fields of law. It is directed to students with different academic backgrounds. It offers a practical perspective to the study of law and identifies its connections with other disciplines.
This course will allow students to understand how individuals make decisions and interact with the market. Thus, the purpose of this course is to review basic concepts and issues related to microeconomic theory. It will analyze different scenarios – from households to companies – to understand these dynamics. Upon completion of the course, each student will have an understanding of basic microeconomic theory and will be able to deal with topics such as consumer behavior, market demand and supply. It will also cover the producer’s decisions and the performance of companies in under different market conditions
This course focuses on the study of the major factors that affect companies and individuals every single day, including National production (GDP), price functioning, income levels, money and banking, economic growth. As well as, supply and demand, inflation, unemployment, recessions, economic booms, fiscal and monetary policy, budget deficits, International trade, and exchange rates. Upon completion of this course, students will be able to understand and analyze various economic indicators that tell us about the overall health of the economy
This course is designed to facilitate the knowledge on language features for producing clear, concise and well connected academic writing. It presents guidelines for critical discussions on various topics of intellectual and socio cultural interest while upholding research authorship and proper referencing. During this course, the art of your own communicative competencies must be explored.
The ability to write well is fundamental to academic success and professional communication. Writing helps us to derive meaning from our experiences, but it also helps to synthesize and incorporate others’ experiences into our own understanding of a text or context. It also helps us to think more clearly and to learn more effectively for undertaking higher education and contributing to fields of knowledge. Finally, the ability to write well and persuasively is key to improving cooperation in society and preventing conflicts, given that it has historically prompted opposing sides towards terms of agreement and betterment. Writing is a powerful skill that can be developed in every one of us for the purpose of authentic and meaningful communication in society.
This course provides an introduction to problems of moral philosophy, also called Ethics. During the course we will look at differing theories concerning ethics and ethical issues. We will also make specific judgments concerning specific ethical issues regarding business, medicine, law, politics, etc.
The Human Development subject is crucial for students so they understand that human beings act deliberately to increase satisfaction; that they understand the environment in which they are acting. The subject addresses current economic problems, in the light of a market economy. The subject addresses the basic concepts in relation to human action, including the purposes and means that determine it, the opportunity cost, time, and the role played by uncertainty and risk in the decisions of individuals. It recognizes the importance of institutions generating adequate incentives for economic growth in order to improve people’s standard of living. In this way, it seeks to discover the principle of freedom as a guiding value in a society.
Effective organizations need positive leadership to survive in these changing times. Social scientists have developed different theories explaining leadership, and its application in human interactions. Learning and developing the different traits and processes that make good leadership is an essential coursework in Universities around the world, since behavioral theorists believe a person can become a leader by developing specific skills and behaviors.
Knowing the history of the concept of sustainable development, as well as the SDGs, is important for the human and professional development of students integrated into a developing society. These same students will become future leaders and must be contextualized to make the best decisions regarding the implementation of projects in their professional sphere of action without losing sight of environmental, social and economic considerations, in order to achieve sustainable development.
Students will be able to identify basic concepts and issues related to disruptive technologies, which will enable them to develop models and designs of disruptive technologies. With this course, students will explore how to integrate medium and large traditional solutions into smart solutions. The following contents will be studied: • Innovation concepts, Business models of disruptive technologies, Internet of Things, Cloud computing and AI, Blockchain, 3d print, Computational Thinking and programming
The objective of this course is to introduce students in the learning process of concepts and techniques in Corporate Finance, to enhance the optimal financial decision making. Corporate finance is to provide the student an understanding of the different analysis and methods used by Financial Managers in order to enhance the financial decision making, which will increase profit maximization (objective of corporations).
The objective of this course is to provide students with financial tools for investment analysis and management/control. The objective of corporate finance is to provide the student an understanding of the different analysis and methods used by Financial Managers in order to enhance the financial decision making, which will increase profit maximization (objective of corporations)
The knowledge retained from this course will enable students to become informed in international finance. Global financial events have the ability to shape societal attitudes, government policy and the behaviour of both domestic and international institutions and as such these events may affect how companies and individuals pursue the endeavor of becoming a profitable enterprise as well as how they interact with the many related stakeholders in this pursuit. Students will master basic international financial concepts, will know how the financial institutions work, how they are regulated and how the international business is affected due to different factors such as currencies, tax policies, and others.
Currently maintaining a healthy business goes hand in hand with data. Data has become a pillar in the decision-making process, not just for business but for everyone in general. Technology has helped gathering vast amounts of data, nothing ever seen before. But this has created noise, now there is too much data, and it is our job to give meaning to this data and _nd patterns to create intelligence. Resulting in better decision making.
The importance of Mathematics is of course fundamental for a business professional; it is the basis of the career. It considers and assesses mathematical principles and their applications in economics, business administration, etc., incorporating them to the knowledge of the student, using their skills, and reorienting their professional development. The career of International Negotiation and its different specializations of engineering in business sciences, especially in the Area of Business aims to provide student training in the sciences that guide and motivate with a critical sense, to the knowledge of the financial reality and responsible participation in the reality. For this reason, Mathematics aims to optimize the capabilities, skills, and abilities of the student to theoretical conceptualizations suitable as conclusions of their experiences and convictions can be modified according to the demands of the changing educational reality.
Statistics is a fundamental tool in the professional training. Systematically interacting with other fields; thus, strengthening students’ profile and providing them with decision-making skills, for a successful professional performance, ostensibly benefiting the business organization. The labour market requires knowledge of the technical management, but this corresponds to a given time. Statistics is a fundamental course in every UEES Careers because it is consistently interacting with the areas of research, finance, budgets, audits, engineering, sciences, arts, education, environmental sciences. Statistics are necessary to different fields of professional action. This course will contribute towards the student’s training towards making decisions for successful job performance that will benefit the business organization.
For this reason, Statistics aims to optimize the capabilities, skills and abilities of the student as to reach appropriate conclusions from their experiences and convictions modified according to the demands of the changing educational reality and theoretical conceptualizations.
Statistics II is the second of two introductory courses in Statistics. The application of statistical tools learned along this course are very important in the development of both short-term strategies and strategic planning in today’s business environment. This course will demand basic Excel knowledge from the students and SPSS software.
This course is designed to introduce students to the basic terminology, concepts, and practices of contemporary marketing as applied in a variety of business and non-business settings. This course will provide the foundation and important overview students will need for further study into advanced marketing concepts. The student will able to differentiate the two basic approaches: operational marketing and strategic marketing. They will be able to apply these concepts depending on the company; they will develop a marketing plan; identify consumer behavior and the main techniques for collecting market information. Thus, this course will cover the main characteristics of the four variables of operational marketing (product, price, distribution and communication).
Building on the fundamentals of marketing, this course introduces the context of the global environment. The course examines the cultural, social, legal, political, financial and geographic dimensions of the global marketplace. Using primarily qualitative methodologies, the course assesses the impact and integration of global factors in marketing programs and strategies. This course will touch upon some of the issues affecting the world economy, trade, markets, and competition. Upon completion of the course, students will be able to develop strategic plans that are competitive in the global market.
The course is designed to make the students aware of the economic and social importance of business in a global economic system. Students will understand the management process; will learn to evaluate critical business situations when making accurate decisions are extremely important. In addition, this course should help students investigate career interests and their role in the business field. The course materials, assignments and class discussion questions are designed in order for students to develop the analytical skills necessary to evaluate business and social situations.
Technology has enabled rapid growth and connectivity to all industries throughout the world, making it almost a necessity to adopt it. Currently there are 40 billion devices connected to the internet worldwide. While this has created opportunity and reduced costs, the internet is not safe by design, and we are facing a fast-paced threat in the cyber realm that is growing exponentially. Impact from cyberattacks and cyber risk are causing major disruption throughout industries, creating the necessity for managers, businesses, and leadership to know cybersecurity, cyber risk, and how to mitigate it effectively.
This course will introduce students to the science of negotiation and conflict resolution through lectures, class discussions, and readings. They will also have the opportunity to put this knowledge into practice by engaging in simulated negotiations with classmates. This provides a unique opportunity for them to attempt new strategies and tactics in a relatively low-risk environment, as well as learn a great deal about themselves and how they respond in various situations. Ethical expectations: Students are encouraged to work together with a classmate on any assignment. However, in preparing for a role, they may only work together with someone else who has the same role. Understand and implement the fundamental principles of win-win negotiations.
This course examines the concept of international security in the 21st century. Based on the principles of international relations (IR) theory and geopolitics, students will come to understand the origins, development and future consequences of war, conflict, and terrorism that affect the national, regional and international arenas. Connections will be drawn between issues of international security and economics, politics, and culture.
In the 21st century, our world has become more interconnected than ever before. Globalization has eroded the traditional territorial boundaries between states. Global citizens and students of international business need to know how the diverse range of countries interact in the political, economic, sociocultural and military arenas. International and regional organizations, international law, and global trade create a framework which allow increased interaction between individuals and states. Using the principles of international relations (IR theory) and geopolitics, this course aims to analyze the historical origins, present status, and future direction of those interactions.
This course will focus in the key concepts of diplomacy and the institutional development of diplomatic relations. It will address the knowledge of negotiations processes. Special attention will be paid to the modern origins of diplomacy as well as the shift from the exclusive operation of state centered diplomacy and initiative to the more modern application of multiple actors, issues, and levels. The course will also show case modern examples of non-state sponsored diplomacy and analyze the success of such endeavors compared to past state sponsored and NGO lead diplomatic efforts.
This course introduces students to classical and contemporary geopolitical approaches to analyzing and discussing the geographical dimensions of international relations, strategies, conflicts, and global issues. First used at the end of the nineteenth century, geopolitics has become a rather contentious term used across distinct academic disciplines and theories as well as in practice (e.g., statecraft) and popular culture. While it is often placed within a state-centric, “realist” theoretical framework in international relations, this course will also introduce students to the other main theoretical approaches in international relations and explore how geopolitics can relate to them as well; for example, through critical geopolitics.
International trade development provides the necessary conditions for the process of globalization living world, especially in times where the global stage is increasingly competitive and considering the terms of trade to promote global trade. Students will analyze the development of international trade in all its contexts. Since understanding the factors that enhance international trade, all the chain involved in the process of defining the terms of trade. It will focus as well on the process, including all market penetration and integration forms, which shape the world today. International Trade is part of the progress of every society, it has an impact on the economic and political level, as well as affecting the cost of products until finally reaching services consumer / user.
This is an advanced course that provides you with an in-depth and extensive analysis of the theoretical and applied principles of peace and conflict transformation, human rights as a global ethical framework, as well as contemporary environmental issues that come together in specifically contemporary ways. The course will help you gain an in depth understanding of the complex issues within violence, conflict and peace.
“All in life is a negotiation” This statement is true and especially in the Sales world. Our main objective in this course is to explore how great leaders use negotiation and sales techniques to excel and achieve personal and business goals. There are five major themes to building this course. First at all, we will discuss about the Next Economy and how to create new customers in this competitive business game. Second, we will explore Negotiation basic concepts, its main misperceptions and what a great Negotiators Do. Third, we will relate Negotiation techniques with Sales Management & Marketing, exploring the sales process and the customer needs. Fourth, a key component is to manage the customers not just de Sales force. Finally, dimensions of sales jobs and account profitability.
This course enables students to identify, analyze and understand the specific processes involved in the development and sustainment of business, social and governmental projects on both large and small scales. This allows students a better appreciation of the elements involved with project planning, delivery and sustainability.
The current subject has been designed to promote proper managerial critical decisions through the use of relevant and important financial tools, concepts and their application, in the process of planning and executing business objectives. The course will allow the participant to understand: Financial Statements: Interpret, review and project statements, historically and present day info.
Budget Planning and its importance: the preparation and analysis of the different Operational Budgets and Financial Budgets applicable according to the type of company. Financial Analysis essentials – overview of excel tools and applications. General Taxation content to comply efficiency as a tax payer and engage in understanding international schemes.
The word globalization denotes to a multilayered strengthening of cross-border linkages—economic, political, cultural, among others. Particularly, it consists in the spread of goods, technology, information, and jobs across borders; thereby, highlighting the interdependence of the world nations. This course will focus of the international trade aspect of globalization. Questions that arise from trade in goods and services such as: How does trade originate between countries? What are the effects of trade and how do governments deal with these effects? How are exchange rates determined? will be addressed thoroughly.
Data driven decision making is crucial in every organization who wants to emphasizes its strategies on proactive actions instead of reactive decisions. This course aims to develop a technical approach about how to manage big datasets and to use trendy technologies to gather and analyze large amounts of information. The students will learn how big data and machine learning can improve business decisions based on predictive models and will acquire hands-on experience with technical tools widely used in companies. It covers the foundations on big data, theoretical approach on machine learning models, practical use cases in R and conceptual introduction on big data ecosystems.
The course provides an overview of international negotiation theories and practices of international importance – bilateral, regional and multilateral. The emphasis is on different approaches to understanding what drives negotiation process and explains the outcome. Negotiations of international significance are today conducted not only between individual states, but also within and beyond them. The general goal of the course is to provide students with an overview of skills needed to engage in negotiations, at both the domestic and international level. The course guides the students through debates within the field of international negotiation and mediation and introduces them to the challenges of practical aspects of negotiation through in-class simulations.
This course will not only provide tools to critically analyze international conflict, but will also engage them in forecasting negotiation challenges, developing negotiation strategies, and executing them in simulating bargaining settings.
Students are given the conceptual background and content necessary to understand the relevant issues in HRM. To introduce students to the cotemporary philosophy of the human resources function in business, industry, and other organizations. To develop an understanding and concerning the basic human resource management functions by providing the student with a background information, facts, con concepts and theory, bearing upon current problems, organizational behavior, and the management and direction of people at work. Current personnel techniques in the recruitment, selection, placement, training, compensation, motivation, and adjustment of the employee to the work organization will be discussed.
This course provides students with essential insights into human behavior and interpersonal dynamics. Understanding personality traits and psychological patterns equips future business professionals with the tools needed to navigate the complex landscape of global commerce, enhance leadership abilities, and foster effective team collaboration.
The subject of Teamwork is integral to the field of Human Resources (HR) because HR professionals are responsible for fostering a collaborative work environment, managing team dynamics, and supporting the overall organizational culture. Understanding the principles of teamwork equips HR students with the skills necessary to enhance employee engagement, improve productivity, and drive organizational success.
Organizational Behavior knowledge is fundamental for every manager who wants to run a successful company. The implementation of the teachings of this course will help effectively manage a company by reducing employee turnover and job dissatisfaction. On a more personal level, OB knowledge will provide insight into a manager’s own strengths and weaknesses and how to work with them effectively. The course allows the student to understand the implication of Organizational Behavior issues in the workplace, and to apply effective solutions to human resources problems.
This subject will contribute significantly to preparing professionals capable of addressing apply contemporary recruitment and selection strategies that are essential in dynamic and diverse environments. Furthermore, the course focuses on developing practical skills in key areas such as creating detailed job descriptions, conducting effective interviews, and managing the onboarding process to ensure seamless integration of new hires.
People Analytics is a discipline that combines data and analytics to optimize decision-making in human resource management. Throughout the course, students will explore tools and methodologies to measure and improve key organizational processes such as recruitment, performance evaluation, and talent retention. Additionally, the course will cover the analysis of social networks within companies and the impact of diversity on organizational dynamics. Through a practical, data-driven approach, participants will develop the skills needed to transform information into effective people management strategies.
This class is focused on acquiring speaking skills pertaining to specific situations, as well as its application in different speech-related situations such as discussion groups, persuasive speeches and formal presentations.
Whatever the path we decide to walk in life we will have to communicate, which ultimately means to share knowledge, ideas, opinions, stories. This course will offer students some fundamental tools to improve their communication skills, to organize ideas and deliver them with confidence in front of an audience.
With the increasing number of intercultural corporations and the internationalization of the economy, intercultural business communication becomes increasingly important. Government leaders, educators, and businesspersons agree on the importance of internationalizing their curriculum vitae in order to maintain a competitive edge in the age of global economy. Since all international activity involves communication, professionals need knowledge of intercultural business communication to prepare them for upward mobility and promotion in tomorrow’s culturally diverse domestic and international environments.
This course will make students aware of the importance of intercultural communication for world peace and how through the industry of Education natural bridges can be built.
We will examine issues in intercultural communicative strategies as applied in different educational situations: international education, cultural and service-learning exchange programs, cross-cultural training, bilingual-bicultural education and schooling. Topics included are: Youth Exchange Programs, Teachers in an International context, International Education at University Level, International Students and International Student Advisers, Teachers and Cross-cultural trainers, Interacting with hosts, Education and Schooling.
This course emphasizes an experiential approach to the study of individual and group behavior within the context of the organization and as affected by a wide array of emerging organizational realities. It provides current and emerging theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group processes, and conflict resolution. The major objective of this course is to understand organizational behavior concepts and models, moving from individual behavior to the group and to the organization as a whole.
In this interdisciplinary course students learn about the creative process and develop and promote imaginative and practical thought and action. The course will help them develop a creative attitude as they are coached in creativity techniques that will enable them to respond practically and creatively to problems and opportunities. Students will experience the value of imagination and teamwork to help establish an organizational climate in which creativity, entrepreneurship and innovation can grow. Students will develop a new product or innovative process applying the techniques learned in the course.
This course is designed to provide students with an understanding of cultural aspects pertaining to global business, and thereby increasing their awareness of the cultural factors that motivate decisions and behavior in the business world. Students will gain an understanding of how the business cultures in the rest of the world diverge from their own, and will develop the cultural understanding, attitudes, and communication skills needed to function appropriately within an increasingly global and multicultural working environment.
The purpose of this course is to apply principles of marketing, management, economics, finance, human resources and organization behavior to understand and develop business strategies. This is a capstone course requiring senior level work. The case study approach will be follow to develop critical thinking and creative problem-solving skills. It is expected that each student participate, both in group-work as well as individually, making oral presentations. Upon completion of the course, students will learn, among others: a) the role and tasks of the strategy-makers, b) the strategic management process, c)company situation analysis (SWOT), d)how to develop and implement strategies
This English course exposes non-native English speakers to those two essential aspects of English structure: syntax (sentence structure) and semantics (meaning of words or forms). A brief description of the History of English language will be presented, in order to provide proper context for certain orthographical and semantic structures.
(B2 Common European Framework of Reference for Languages)
This English course exposes non-native English speakers to accurate and fluent academic oral communication. It is a project-based course, meant to provide as much student speaking opportunity, as possible placing special emphasis on pronunciation and listening and comprehension.
(B2 Common European Framework of Reference for Languages)
This English course exposes non-native English speakers to an effective writing process. It is designed to help students develop written English skills and gain confidence in the capability to generate written texts.
(B2 Common European Framework of Reference for Languages)
This course delivers a general understanding of how psychological, sociological, and cultural variables influence buying behavior and marketing strategy development. It focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the way in which consumers perceive, select, and buy. Furthermore, students should apply the concepts learned in practical cases in order to understand how these theories are applied in business.
This marketing research methods course gives students an opportunity to examine the fundamentals of business research. Its main goal is optimizing the decision-making process .This course will examine how and when to conduct marketing research, and the techniques of research and reporting methods.
This course is designed to introduce students to the basic terminology concepts and practices of contemporary marketing as applied in a variety of business and non-business settings. It will provide the foundation and important overview for further study into advanced marketing concepts. Specifically, the course is designed to describe the way intermediaries add value and how marketing channels, from a strategic point of view, can become a source of sustained competitive advantage.
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, direct marketing, sales promotions, public relations, and personal selling. It will provide a knowledge base that will allow students to research and evaluate a company’s marketing and promotional situation and use this information in developing effective communication strategies and programs.
This course will provide the student with an understanding of management science or logistics and how it helps managers to make effective decisions. Over the duration of the course we will examine the scientific approach to management and examine how it is applied to business. Students will be required to study case studies & do assignments to see how the theories work.
This course provides the student with a clear understanding of decision-making processes involved in product development with emphasis on creating successful new products. The course covers the major types and processes of product development from searching for a competitive idea through creating, launching, monitoring, and adjusting new products. The course emphasizes the customer-oriented marketing perspective. Concepts, theories, and techniques are applied to case studies about successful innovations and to individual student projects to help each student learn to use product development principles. Regular class discussions and project presentations emphasize creative thinking, problem solving, listening critically, communicating persuasively, and using analytical tools to improve product development decisions and processes.
This course provides the student with a clear understanding of the decision-making processes involved in creating and implementing marketing strategies. The concepts, theories, and ideas are given practical application in case studies, in regular class discussions, and in the project, which builds throughout the course. Emphasis is placed on thinking, on communicating, on problem solving and on using analytical tools to aid decisions about marketing strategies.
This course will provide the student with a clear understanding of the issues facing companies involved in services marketing. Over the duration of the course we will examine the nature of services, the distinctions between product and services marketing, the marketing mix for services and the distinctive challenges and strategies required to succeed within a service business.
This course takes an analytical approach to the study of the marketing communications of business firms and other types of institutions. Attention focuses on the process and the challenges involved in developing effective communication strategies for organizations. An analysis of how the role of advertising agencies, as well as the jargon used in the industry, are an essential part of the course. Contemporary and classic cases are used to illustrate the key issues in developing effective advertising and serve as a basis for the discussion of the topics covered in class.
This course delivers a synthetic revision of the history of advertising, its principal components, schools of thought, multinational agencies, founder insights and international awards. Basic principles of advertising and code of ethics within the field will apply.
This course studies the field of psychology which studies the relationships between humans and the physical environment. It studies three broad issues: environmental perception, the effects of the environment on behavior and experiences, and the effects of behavior on the environment.
It offers language courses of English, Italian, French, German, Portuguese, Japanese and Spanish for foreigners.
El nivel USPN 101 corresponde a un nivel cero donde el estudiante extranjero podrá descubrir la lengua española (escuchar, leer, hablar, escribir) de igual manera el estudiante se prepara para poder comunicar e intercambiar en español, manejando competencias comunicativas propias de su nivel. El alumno podrá interactuar en actividades de intercambio directo de información y descubrirá los diferentes aspectos de la cultura.
Este curso de Español como Lengua Extranjera permite al estudiante internacional con conocimientos básicos de las estructuras de la lengua, adquirir una competencia comunicativa propia de su nivel (lengua oral y lengua escrita). El estudiante interactúa en actividades de intercambio directo de información, maneja y visualiza errores simples en el uso de los tiempos verbales.
Este curso ofrece al estudiante extranjero las herramientas para expresar sus ideas con claridad mediante el uso correcto de los tiempos de conjugación. Además, en el curso se vincula la lengua y la cultura permitiendo así que el Estudiante adquiera un nuevo grado de conciencia de la lengua.
En este curso se manejan las estructuras gramaticales y un amplio repertorio lingüístico, para que el Estudiante de Español como Lengua Extranjera proyecte todos sus conocimientos de manera fluida y espontánea en la interpretación y análisis de textos, conversación y escritura. Se aplican los conocimientos del idioma español en diversas situaciones de la vida cotidiana.
Este curso ofrece al Estudiante internacional las herramientas para emplear el idioma español con alto grado de precisión, propiedad y fluidez tanto en la comunicación escrita como en la oral. Se desarrolla la capacidad para comunicar los matices sutiles en forma precisa y para emplear expresiones idiomáticas y coloquiales correspondientes a un nivel superior de la comunicación.
El curso brinda a los estudiantes internacionales las herramientas de comunicación de en los diferentes ámbitos y contextos sociolingüísticos del Ecuador e Hispanoamérica. El primer capítulo, Ecuador: Lenguaje y Sociedad tiene un enfoque sociolingüístico y busca la reflexión sobre el lenguaje, la sociedad y la comunicación en el Ecuador, atendiendo a los aspectos fonéticos, morfosintácticos, las variaciones léxicas regionales y expresiones idiomáticas coloquiales y de jerga. El segundo capítulo, El español de América, aborda, en el ámbito de la sociolingüística, las particularidades fonéticas, semánticas y morfosintácticas del español de América. Finalmente, el tercer capítulo, Fisonomía del español en Hispanoamérica analiza una visión integradora de todos los aspectos relativos a la comunicación desde diferentes contextos: literatura, arte y la historia.
El curso comprende una selección de lecturas representativas de la literatura ecuatoriana, en particular, y de la literatura iberoamericana, en general, que abordan diferentes aspectos de la cultura, ideología y problemática hispanoamericana. Se tratarán temas como las migraciones, su impacto económico, social y cultural; se repasará la historia y la ideología de Hispanoamérica del siglo XX: los eventos y los protagonistas de los procesos revolucionarios; se abordarán las historias cotidianas, las costumbres y la tradición, la lucha por la supervivencia del hombre medio; finalmente revisaremos algunos de los problemas sociales que aquejan a Hispanoamérica.