A group of students from the Universidad de Especialidades Espiritu Santo (UEES) lived an unforgettable experience while participating in the prestigious El Ojo de Iberoamérica 2024 Festival, held in Buenos Aires, Argentina. This event not only stood out for its focus on creativity and innovation, but also for the academic and cultural richness it offered attendees.
The mission included sightseeing tours and meetings in key institutions such as the Secretariat of Sports, UCEMA University and the renowned advertising agency Gut. These activities provided a close-up look at the workings of governmental, academic and advertising entities, offering a comprehensive view of their operations. The experience at Gut was especially enriching, exploring how this agency leads the advertising industry in the region.
At the festival, students attended talks given by prominent CEOs, graphic designers, advertisers and creatives, who shared their trajectory and innovation in their respective fields. The topics addressed included current trends such as artificial intelligence in communication and advertising, showing its impact on the industry.
The event culminated each night with the awarding of the best advertising campaigns in Ibero-America, highlighting the participation of countries such as Argentina, Brazil, Mexico, Ecuador, among others.
This experience not only strengthened knowledge, but also established valuable links with creatives and agencies, laying the groundwork for future projects that will position UEES in the regional panorama.
