The Madre Dolorosa Social Assistance Foundation “FASMAD” has taken an important step to strengthen its social work and ensure its long-term sustainability. In a current context where communication and information are fundamental, the foundation has opted for the development of innovative communication campaigns that allow it to connect more effectively with society.
The project, led by students from the Faculty of Communication Sciences at UEES, focused on the creation of creative and emotional strategies. The main objective was to design campaigns that would capture the attention of potential sponsors, volunteers and sponsors, key actors for the economic sustainability of the institution and the expansion of its social programs.
The proposals presented by the students sought to highlight the importance of FASMAD's work in the community. Through clear and concise messages, they sought to convey the positive impact that the foundation has on the lives of those who need it most. They also emphasized the need to join efforts and wills to continue building a better future for all.
This project not only represents an opportunity for FASMAD to increase its visibility and obtain resources, but also a valuable experience for the students. They had the opportunity to apply their knowledge and skills in a real context, contributing to the development of a social organization and generating a positive impact on the community.
