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The physical preparation of the dancer: important aspects to be observed

How is it possible to move, turn, jump, fall, recover, keep the leg extended with a heart rate accelerated by the lack of oxygen, and with muscles, tendons and ligaments at full speed? All this is possible thanks to an adequate physical preparation that allows the dancer to deploy his technique to the maximum, supported by a solid...
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Prosumers of lives: My story through your fingers

“¿Qué estás pensando, Sylvia?”, me pregunta un Facebook entrometido. Confieso que leo esta frase como una advertencia, pues los atisbos de mi mente serán vistos por mis 680 contactos. “Y los amigos de mis amigas que son mis amigos”, como cantaba ese grupo español en 1989. Twitter quiere acciones: “¿qué está pasando?”. Instagram me filtrea....
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Back to the beginning

There are other airs in the air. In my mind, Alejandro Lerner's song spins around, I think of that Argentina of the nineties and of Maradona, the idol to whom Lerner wrote this song that is a hymn to resilience. And I think of Ecuador, in its virgin landscapes and its warm people, in that capacity to...
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The dark side of communication: a space we visit more frequently

¿Conocían que la comunicación tiene un lado oscuro? Es muy probable que muchos no sepan realmente a qué se refiere, pues por alguna razón oculta, no se habla de su existencia y mucho menos de los elementos que lo caracterizan.
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The travel industry is not dead

During the last year, when the not very encouraging figures on the collapse of tourism have been overwhelming and almost conclusive, the resilient tourism industry, between trial and error, seems to be looking for alternatives to restore hope to the millions of people in the world who depend on the sector.
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Historical foundations of gastronomy in the 21st century - Yesterday of today

Cooking has evolved a lot since man felt the need to eat. It is often thought that gastronomy is only related to the culinary art and the cutlery around your table, but the cuisine of the 21st century goes beyond the concepts mentioned and should be considered an interdisciplinary activity that...
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Prosumer: The new consumer who is also a producer

En las últimas décadas hemos vivido un desarrollo importante de la tecnología y consigo, los medios de comunicación digitales; creando una nueva cultura y un nuevo modo de actuar por parte de las personas en general. Esto, a su vez, también ha conllevado a cambiar la dinámica con la que las marcas interactúan con sus...
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Designing for humans

We currently live in an era where the digital transformation of companies is growing at an increasingly rapid pace, which is why companies that provide better experiences in their interactive platforms are precisely those that place the user at the center of their thinking.
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Organic Code for the Integral Protection of Children and Adolescents

On March 12, 2021, the Special Commission to address issues and regulations on children and adolescents submitted to the President of the National Assembly the report for second debate on the “Draft Organic Code for the Comprehensive Protection of Children and Adolescents”, a text that, as a whole, includes the concept of doctrine...
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Approach to audiovisual production in contemporary Ecuador from the point of view of the academic-scientific field.

“Sólo una Teoría de la mediación social puede permitirnos «superar» aquella reducción fundamental que hace de la comunicación una mera forma de la representación ideológica”. Jesús Martín Barbero
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Mediation and its fundamental bases

Con ocasión a la presentación del PROYECTO DE LEY REFORMATORIA A LA LEY DE ARBITRAJE Y MEDIACIÓN, el 7 de abril de 2021, es necesario poner en claro ciertas premisas de conceptos fundamentales en materia de los métodos alternos de solución de conflictos en la palestra.
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UEES and University of Dayton sign agreement to benefit students and alumni

At the initiative of the Graduate School of Law, an international academic alliance has been signed between Espiritu Santo University and the University of Dayton (USA).
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The Internet does not forget

Indiscutiblemente el internet es una de las bendiciones más significativas del siglo XX. Desde la Revolución Industrial en 1760, nada había alborotado tanto al mundo en distintas industrias, audiencias y gobiernos.
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Bachiller Futbolista, la letra con fútbol entra (the letter goes with soccer)

La intención es ver al fútbol como algo más que un deporte, como ese motor para mejorar la sociedad. Se busca revalorizar el fútbol: que un niño ya no tenga que escoger entre una pelota o un libro y mucho menos entre su familia o la cancha.
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1st International Meeting of Single Schools

El 17 de abril, la Escuela de Educación de la Facultad de Humanidades de la UEES con el apoyo de la Cátedra UNESCO en Educación para la Justicia Social de la Universidad Autónoma de Madrid organizaron el primer Encuentro Internacional de Escuelas Únicas. En este primer encuentro participaron 6 colegios de diferentes partes del mundo...
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The scourge of drug dependence: the solution or the problem?

Every day thousands of young people sink indiscriminately into the world of drug use. Some of them say that it is a way to feel better in an environment of rejection and few opportunities; others say that it is part of their destiny, which they should not refuse.
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Fake news? What is that?

The creators of false texts are capable of transmitting messages of all kinds, in a very subtle way. They use the supposed authorization of experts, as well as moralization and rationalization, but what they use the most are emotions.
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Blended“ World, ”Phygital“ Reality”

In the wake of the pandemic, humanity takes a turn, more than unexpected, accelerated in its evolutionary process. As the study conducted by Angus (2020) for Euromonitor shows, people become collaborative, but also concerned about their well-being and health.
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Commercial strategies and communication in traditional channels: Quarantine by Covid-19

In Ecuador there are approximately 123,000 stores, of which 84% represent the only economic livelihood of the families that have ventured into this business. This commercial channel represents between 65 and 80% of the sales of the companies of massive consumption and are categorized by micro-market type access stores, counters with and without...
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Appearance of SARS-CoV-2 risk variants in the province of Guayas

The English variant (B.1.1.7) and the New York variant (B.1.526) contain mutations related to increased transmissibility which means a rapid increase in COVID-19 cases.
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