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Art is essential

En una época tan atípica como la que estamos viviendo hoy en día, cuando nuestra normalidad cambió de un día para otro, donde nuestras costumbres y actividades cotidianas dejaron de ser sencillas o sin preocupaciones y, nos enfrentamos constantemente a desafíos que jamás pensamos experimentar en carne propia, es el momento indicado para refugiamos en...
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Rudder turn

It is interesting to know what Bhagwati was already telling us about free trade and that is that in the last two centuries they have tried to prove that free trade is not the best option but from a theoretical point of view there is no better policy than free trade because when there are market failures...
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UEES started the vaccination process for its students.

Today, Thursday, July 8, began the vaccination process for student volunteers from the faculties of Entrepreneurship, Business and Economics, Communication Sciences, Tourism and Health Sciences, who will collaborate with the vaccination plan in Zone 8, which includes Guayaquil, Durán and Samborondón from Friday, July 9....
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UEES students collaborate in Covid-19 vaccination process

More than 200 students from the Faculties of Entrepreneurship, Business and Economics, Communication Sciences and Health Sciences UEES, will be Zone 8 volunteers.
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Post-truth, in the midst of democracy, a new form of lying

Los vemos caminando por las calles, conversando con la gente sencilla de sectores rurales, recibiendo propuestas de diferentes grupos sociales, saludando y escuchando con mucha empatía, dando discursos y las imágenes junto a esta historia se repiten en todo el mundo, con más o menos elementos, pero el patrón es el mismo.
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The use of the budget as a financial control tool in times of crisis

The tool that helps to plan resources is the “budget”, which should be considered as a management, planning and projection tool.
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The relevance of intercultural competencies in international business

Today, organizations face multiple challenges in a constantly changing, highly competitive and globalized world. The globalization accentuated by technology has expanded the scope of operations of organizations, since their stakeholders can belong to any part of the world.
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Niño jugando en un parque

The importance of play to improve our children's development

The long-awaited day has arrived! Our most precious treasure starts the school term, and we wonder: how to face this situation in post-pandemic time?
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UEES top 10 universities in Ibero-America

The ranking carried out for the second consecutive year by “elEconomista” analyzes more than one hundred educational institutions in Ibero-America to study their digitalization and their capacity to adapt to this new reality.
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Entrepreneurship and experiential marketing post-pandemic covid-19

In the end, everyone is expecting something from the brands, which is why the companies have gained market share by knowing how to use technological tools, with a greater capacity to adapt to changes and with an innovative vision that is not flawed by the activity that many other companies have been doing for years.
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Convenio entre UEESCLINIC e instituciones educativas

Agreement between UEESCLINIC and educational institutions

The UEESCLINIC university clinic signed agreements with several educational institutions including: Ecomundo Educational Unit, Ecomundo Babahoyo, Thomas More Educational Unit, Delfos Educational Unit, Ecotec University, Crear Educational Unit, Tecnológico Universitario Argos.
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UEES Research Center sequences Brazilian variant that infected person vaccinated with second dose

Investigadores de Brasil y Reino Unido han informado que la variante Gamma, linaje P.1 o variante brasileña puede ser hasta dos veces más transmisible que el linaje original. Además, se ha demostrado que puede burlar la inmunidad proporcionada por una infección pasada. La probabilidad de reinfección con la P.1 esta entre el 25 y 60...
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Please (always) test

El objetivo de muchos productos digitales es brindar buenas experiencias a todos sus usuarios. Atrás han quedado los días del prueba y error donde las empresas liberaban productos que eran desarrollados con una visión muy limitada (o casi nula) de las verdaderas necesidades de sus potenciales clientes.
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President of the Republic meets with university rectors to modify LOES reforms

Guillermo Lasso, presidente de la República, anunció el jueves 17 de junio del 2021 que, en la segunda semana de julio, él personalmente presentará ante la Asamblea Nacional un proyecto de reforma a la Ley Orgánica de Educación Superior (LOES).
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My digital neighborhood

Con la llegada del nuevo milenio y el desarrollo de la tecnología, nos encontramos en un nuevo tipo de barrio que ha traspasado las barreras físicas y que nos mantiene inmersos, independientemente de dónde estemos.
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The physical preparation of the dancer: important aspects to be observed

How is it possible to move, turn, jump, fall, recover, keep the leg extended with a heart rate accelerated by the lack of oxygen, and with muscles, tendons and ligaments at full speed? All this is possible thanks to an adequate physical preparation that allows the dancer to deploy his technique to the maximum, supported by a solid...
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Prosumers of lives: My story through your fingers

“¿Qué estás pensando, Sylvia?”, me pregunta un Facebook entrometido. Confieso que leo esta frase como una advertencia, pues los atisbos de mi mente serán vistos por mis 680 contactos. “Y los amigos de mis amigas que son mis amigos”, como cantaba ese grupo español en 1989. Twitter quiere acciones: “¿qué está pasando?”. Instagram me filtrea....
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Back to the beginning

There are other airs in the air. In my mind, Alejandro Lerner's song spins around, I think of that Argentina of the nineties and of Maradona, the idol to whom Lerner wrote this song that is a hymn to resilience. And I think of Ecuador, in its virgin landscapes and its warm people, in that capacity to...
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The dark side of communication: a space we visit more frequently

¿Conocían que la comunicación tiene un lado oscuro? Es muy probable que muchos no sepan realmente a qué se refiere, pues por alguna razón oculta, no se habla de su existencia y mucho menos de los elementos que lo caracterizan.
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The travel industry is not dead

During the last year, when the not very encouraging figures on the collapse of tourism have been overwhelming and almost conclusive, the resilient tourism industry, between trial and error, seems to be looking for alternatives to restore hope to the millions of people in the world who depend on the sector.
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