Four lines that address the main challenges facing organizations in order to transform them creatively.
Entrepreneurship and Innovation
This line seeks to advance in the understanding of the dynamics of entrepreneurship and innovation in the current context. Among these dynamics, it is of particular interest to understand the process of creating new businesses and their evolution, mainly in the early stages. Additionally, through this line we contribute to the research and applicability of tools and methodologies aimed at innovation in business models that increase the prospects for growth and survival of new or established organizations. Research in this line seeks to develop knowledge on the interaction between new and established companies through competition processes and provision of better inputs. Another aspect of interest is the identification of the strengths and weaknesses of the Ecuadorian entrepreneurial ecosystem. The set of results of this line will serve as a basis for the design of public policies in the areas of entrepreneurship and innovation, in order to promote more innovative companies and better quality entrepreneurship in the country.
Line Director: Javier Changoluisa, Ph.D.
Strategy and Corporate Social Responsibility
The research line of strategy and corporate social responsibility seeks to understand the development of business activity in a competitive, globalized, demanding, changing and turbulent environment. Companies no longer see Corporate Social Responsibility (CSR) as an opportunity to promote themselves in a social way; instead, they are thinking about how CSR can contribute strategically to innovations that transform both the company itself and the sector in which it operates. The aim is therefore to contribute to the consolidation of a reflective, analytical and critical view of the field and to the progress of management capacity on the part of businesspeople in Latin America. In this sense, the Strategy and CSR line is interested in both the analysis and understanding of the phenomena and in the strategic responses to face the contingencies of the environment in order to follow a line of good practices and create economic and social value (shared value) for the different stakeholders of the company.
Line Director: Angélica Sánchez, Ph.D.
Marketing, Consumption and Society
The knowledge generated in the line of marketing, consumption and society will serve as a contribution for decision making in organizations focused on actions that contemplate consumer satisfaction within their purchase decision process, in the mechanisms that stimulate purchases, in the communicational elements that activate consumption and in the variables that are considered important in the development of goods or in the provision of services that add value for the consumer. Research focused on the consumer should lead to the creation of better business proposals that generate goods and/or services of high value for the consumer, in such a way as to promote competitiveness in the country.
Line Director: Dr. Danny Barbery
Human Resources and Organizational Behavior
The Human Resources and Organizational Behavior line emphasizes the identification of those management practices that have a direct influence on the performance of the organization. The knowledge generated in this line of research will allow the development of strategies to strengthen the positive attributes of collaborators within organizations. In addition, the line reflects its interdisciplinary nature, approaching the management of human resources, labor and employment from the perspective of administration, behavior, psychology and other disciplines related to these topics. Likewise, different methodological approaches, both qualitative and quantitative, are used.
Line Director: Alexandra Portalanza, Ph.D.