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The Transmedia Universe

Se escucha desde hace algunos años, cada vez con más insistencia, la palabra transmedia que, si bien puede parecer novedosa, en realidad nos ha acompañado durante mucho tiempo. Basta pensar en una franquicia cinematográfica como Star Wars, cuya primera película se estrenó en 1977. El relato no se quedó en el cine, traspasó las pantallas...
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VI Edition of the Esmeraldas International Music Festival FIME 2022

The sixth edition of the International Music Festival Esmeraldas FIME was organized in the city of Guayaquil during the month of September with the great support of the Municipality of Guayaquil through the Municipal Philharmonic and Artistic Education Unit and the Municipal Philharmonic Orchestra of Guayaquil, in agreement with Fundación...
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Silicon Valley in California and its relationship with Bangalore, India

Notoriously, there are also sectors in the US society for example that are against the increase influx of foreign skilled workers for a variety of reasons. The influx of Indians, Pakistanis and Chinese workers to the area of Silicon Valley in Northern California is the biggest example of how this region is becoming the center...
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UEES wins Effie College 2022

For the fourth consecutive time (2019, 2020, 2021, 2022), the Faculty of Communication of UEES, wins the Effie College. This time it won two of the three awards proposed with the McDonald's and Nuestra Siembra brands, while for the Corona Tropical brand it also made it to the finals. Winning Team Effie College 2022 Brand...
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HOLCIM Academy Program - UEES

The first academic program of its kind with academia at the regional level. A joint participation between both institutions in order to share additional knowledge about new technologies, experiences and experimental practices at Holcim's facilities to our Civil Engineering students from the Engineering faculty. This provides students with the opportunity to...
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Competitive advantage in talent retention in a globalized society

For centuries migration has been an alternative of individuals to change its horizons and experience different opportunities of professional growth. Nowadays developed countries are taking advantage of unstable situations in developing nations and try to attract foreign skilled workers. It is an obvious positive direct relation between openness of a country and its economic achievement....
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UEES Graduate School of Law holds forum with international panelists in Quito

The Graduate School of Law of the Universidad Espiritu Santo will hold an international face-to-face forum with the participation of important national and international panelists, on the topic “Current Issues in Law.” The event will be held on Thursday, September 1 at 19:00 in the St. Moritz Hall of the Swissôtel in the capital...
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Relevance of understanding intercultural competencies

In the context of increasing globalization, societies require highly competent and adaptable citizens, who can work in multinational organizations and in intercultural environments (World Trade Organization, 2019). In 2018, the Organization for Economic Co-operation and Development (OECD) emphasized that “citizens need not only the skills to be competitive and ready for a new world of...
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Liderando a los Centennials

Leading Centennials

Many of us are aware that organizations today have several generations of employees; Baby Boomers, our Mentors, who share wisdom, knowledge, security, among others, thanks to their years of experience; Generation X, Millennials and today, Centennials, who are gradually being integrated into the world of work. From...
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The New Financial Activity

Certainly, it would seem that the use and increasing familiarity of the concepts related to functional equivalence and technological neutrality, despite their strict regulation -given their nature-, foresee in the future of banks a horizon traced by the digitalization of their products and services. And the expansion of electronic commerce, the...
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Primer Congreso Internacional 2022 Concesiones Viales

First International Road Concessions Congress 2022

La Prefectura junto a la UEES organiza el Primer Congreso Internacional de Concesiones Viales, un crucial evento para definir el mejor modelo de gestión de infraestructura vial en la provincia del Guayas.
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Times Higher Education

UEES top 1 in Ecuadorian Coast

Universidad Espiritu Santo (UEES) is ranked number 1 in International Perspective in Latin America; and, in the Relationship with Industry in Ecuador.
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Aesthetic Education

In memory of Ezra Heymann and Yolanda Steffens, who taught me to walk through the spires of the labyrinth, from Kant to Hegel. “The beautiful is the symbol of morality”- I. Kant “For it is through beauty that one arrives at freedom”- F. Schiller. Schiller says, in his Letters on Education....
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La incompetencia de los incompetentes

The incompetence of the incompetent

In 2016, while studying the Master in People Management at the University of Navarra, I had the opportunity to live two intense weeks at IESE Business School Barcelona and among the subjects we reviewed, one caused special attention in me, Decision Analysis. Miguel A. Ariño, a professor in the Department of...
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La omnicanalidad: la evolución del concepto de servicio y la experiencia dentro del marketing

REFLECTIONS Omnichannel: the evolution of the concept of service and experience within marketing.

The concept of service marketing has been well studied since the 1980s. Authors such as Grönroos (1990), Lovelock, Wirtz (2009), Hoffman and Bateson (2008) among others, refer to evolved marketing concepts focused on services. Thus, they start from its own characteristics such as inseparability, intangibility, heterogeneity and expiration...
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UEES Intercultural Day

Last Tuesday, June 14, the UEES Intercultural Day, organized annually by the Faculty of International Studies, was held in the campus plaza. The idea is for students to get to know the different cultures of the world while learning facts and curiosities about them. They must register to receive a passport and have it stamped at...
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UEES to host the ARCA International Higher Education Meeting 2022

La Universidad de Especialidades Espíritu Santo (UEES), recibió más de 400 académicos que asistieron al Encuentro Internacional ARCA de Educación Superior: Innovación Post Pandemia, un magno evento educativo que se desarrolló en el Centro de Convenciones de la Universidad Espíritu Santo el pasado 9 al 10 de junio. Este notable evento académico reunió a los...
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Financial inclusion from a female gender perspective

Today, women are the mainstay of economic growth in their households and nations; according to The Economics of Banking on Women (2019), the global trend of female leadership has grown significantly, leading women to achieve higher levels of education, have better job opportunities, and control the 80%...
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Curiosity: For a sustainable education

I recently had the pleasure of reading in this blog the article published by Dr. Eduardo Molina Morán entitled “Reading: For an education immune to another pandemic. In this proposal, the author warns us that, with the return to face-to-face teaching in educational institutions, “we are at a key moment for...
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The hard task for the State to hire

It is a suggestive title, difficult to address, however, in this short article we will make an effort, hoping not to be indebted to the reader. Constantly and more in the last few weeks, we have seen a citizen need reflected in social networks and media, evidencing the lack of medicines in hospitals, of supplies in the Health Registry, the lack of...
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