March 31, 2021

Day

Commercial strategies and communication in traditional channels: Quarantine by Covid-19

In Ecuador there are approximately 123,000 stores, of which 84% represent the only economic livelihood of the families that have ventured into this business. This commercial channel represents between 65 and 80% of the sales of the companies of massive consumption and are categorized by micro-market type access stores, counters with and without...
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