{"id":35411,"date":"2026-10-05T14:11:09","date_gmt":"2026-10-05T19:11:09","guid":{"rendered":"https:\/\/uees.edu.ec\/?p=35411"},"modified":"2026-10-05T14:12:23","modified_gmt":"2026-10-05T19:12:23","slug":"dynamind-neuromarketing-summit-demostro-como-la-neurociencia-transformo-las-estrategias-de-consumo-en-el-mercado-ecuatoriano","status":"publish","type":"post","link":"https:\/\/uees.edu.ec\/en\/dynamind-neuromarketing-summit-demostro-como-la-neurociencia-transformo-las-estrategias-de-consumo-en-el-mercado-ecuatoriano\/","title":{"rendered":"Dynamind Neuromarketing Summit demostr\u00f3 c\u00f3mo la neurociencia transform\u00f3 las estrategias de consumo en el mercado ecuatoriano"},"content":{"rendered":"

\"\"Con el prop\u00f3sito de liderar la conversaci\u00f3n regional sobre la aplicaci\u00f3n de la neurociencia al marketing, la Universidad Esp\u00edritu Santo (UEES) realiz\u00f3 el Dynamind Neuromarketing Summit 2026<\/strong>, un encuentro internacional que reuni\u00f3 a empresarios, expertos en marketing, acad\u00e9micos, estudiantes y profesionales del sector.<\/p>\n

\u00abDetr\u00e1s de cada decisi\u00f3n de compra existe una emoci\u00f3n, una historia y un proceso cerebral. Dynamind 2026 ser\u00e1 el principal encuentro de neuromarketing del pa\u00eds, reuniendo a l\u00edderes internacionales para explorar c\u00f3mo la ciencia, la tecnolog\u00eda y la innovaci\u00f3n est\u00e1n redefiniendo el futuro del marketing\u00bb, destac\u00f3 Ana Luisa V\u00e9lez, organizadora del congreso.<\/p>\n

\"\"<\/p>\n

En la primera parte del encuentro<\/strong>, Paula Karam (Brasil) comparti\u00f3 claves para optimizar perfiles profesionales e incorporar la Inteligencia Artificial como copiloto en LinkedIn, mientras Paula Fukuda (Per\u00fa) destac\u00f3 la autenticidad y la importancia de captar la atenci\u00f3n en los primeros segundos. En el panel \u201cCuando la mente encuentra la marca\u201d<\/strong>, representantes de Sensia, Syclo Ecuador y Biofemme analizaron c\u00f3mo los est\u00edmulos sensoriales generan bienestar y conexi\u00f3n con las marcas. Luego, \u201cEl sabor en la mente\u201d<\/strong>, con Grupo KFC, Tesalia cbc, Tonicorp y NIRSA, explor\u00f3 c\u00f3mo el gusto, el olfato y el tacto construyen v\u00ednculos que van m\u00e1s all\u00e1 de la l\u00f3gica.<\/p>\n

The segunda parte<\/strong> estuvo marcada por la mirada digital de Jeimmy Calder\u00f3n (Colombia), Head of Sales de TikTok Ecuador at Aleph, quien explic\u00f3 c\u00f3mo captar la atenci\u00f3n en un entorno de est\u00edmulos constantes. Tambi\u00e9n se present\u00f3 La marca egocional: El valor a trav\u00e9s de las emociones<\/em>, de Danny Barbery, decano de la Facultad de Comunicaci\u00f3n de la UEES.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

El panel \u201cDe la experiencia al v\u00ednculo: c\u00f3mo las marcas generan preferencia\u201d<\/strong>, con Banco Guayaquil, Diners Club y Hunter, abord\u00f3 la construcci\u00f3n de relaciones duraderas, mientras \u201cNeurociencia de la atenci\u00f3n\u201d<\/strong>, con Diario El Universo y Ecuavisa, analiz\u00f3 la adaptaci\u00f3n de los medios al entorno digital.<\/p>\n

\"\"<\/p>\n

El encuentro concluy\u00f3 con los Dynamind Awards 2026<\/strong>, que reconocieron la innovaci\u00f3n y capacidad de adaptaci\u00f3n de Tesalia cbc, Diario El Universo y Banco Guayaquil<\/strong>.<\/p>\n

El Dynamind Neuromarketing Summit 2026<\/strong> se posicion\u00f3 como un referente regional para el intercambio de conocimientos sobre el comportamiento humano, las emociones y las nuevas din\u00e1micas de consumo en un mundo cada vez m\u00e1s digital e hiperconectado.<\/p>","protected":false},"excerpt":{"rendered":"

Con el prop\u00f3sito de liderar la conversaci\u00f3n regional sobre la aplicaci\u00f3n de la neurociencia al marketing, la Universidad Esp\u00edritu Santo (UEES) realiz\u00f3 el Dynamind Neuromarketing Summit 2026, un encuentro internacional que reuni\u00f3 a empresarios, expertos en marketing, acad\u00e9micos, estudiantes y profesionales del sector. \u00abDetr\u00e1s de cada decisi\u00f3n de compra existe una emoci\u00f3n, una historia y […]<\/p>\n","protected":false},"author":10000093,"featured_media":35419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,75],"tags":[954,955,956],"class_list":["post-35411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-noticias","tag-dynamind","tag-neuromarketing","tag-summit"],"acf":[],"yoast_head":"\nDynamind Neuromarketing Summit demostr\u00f3 c\u00f3mo la neurociencia transform\u00f3 las estrategias de consumo en el mercado ecuatoriano - 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