{"id":34350,"date":"2026-06-23T10:23:31","date_gmt":"2026-06-23T15:23:31","guid":{"rendered":"https:\/\/uees.edu.ec\/?p=34350"},"modified":"2026-06-23T11:05:51","modified_gmt":"2026-06-23T16:05:51","slug":"experto-de-fifa-y-juegos-olimpicos-lidero-hackathon-de-innovacion-deportiva-en-la-uees","status":"publish","type":"post","link":"https:\/\/uees.edu.ec\/en\/experto-de-fifa-y-juegos-olimpicos-lidero-hackathon-de-innovacion-deportiva-en-la-uees\/","title":{"rendered":"Experto de FIFA y Juegos Ol\u00edmpicos lider\u00f3 hackathon de innovaci\u00f3n deportiva en la UEES"},"content":{"rendered":"

La Universidad Esp\u00edritu Santo recibi\u00f3 al profesor Matt Winkler, acad\u00e9mico de American University<\/strong> y profesional con experiencia en ocho Copas Mundiales de la FIFA y tres Juegos Ol\u00edmpicos<\/strong>, como parte de Sports Business Talks: U.S. Sports Innovation Edition<\/em><\/strong>. La iniciativa reuni\u00f3 a 30 estudiantes de las facultades de Estudios Internacionales y Comunicaci\u00f3n en una experiencia acad\u00e9mica orientada a comprender las tendencias que est\u00e1n transformando la industria deportiva global y a desarrollar soluciones innovadoras para desaf\u00edos reales del sector.<\/p>\n

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El evento fue organizado en colaboraci\u00f3n con American University, Gonzaga University, EducationUSA y la Misi\u00f3n Diplom\u00e1tica de Estados Unidos en Ecuador<\/strong>. La jornada busc\u00f3 acercar a los estudiantes a una industria que moviliza miles de millones de d\u00f3lares cada a\u00f1o y que demanda profesionales capaces de integrar innovaci\u00f3n, tecnolog\u00eda, comunicaci\u00f3n y visi\u00f3n estrat\u00e9gica en entornos cada vez m\u00e1s competitivos.<\/p>\n

Durante su visita, Winkler comparti\u00f3 experiencias adquiridas en algunos de los eventos deportivos m\u00e1s importantes del mundo y analiz\u00f3 c\u00f3mo la transformaci\u00f3n digital est\u00e1 redefiniendo la manera en que las organizaciones deportivas generan valor, conectan con las audiencias y atraen inversi\u00f3n.<\/p>\n

\u201cEs emocionante compartir con estudiantes ecuatorianos y conversar sobre las tendencias que est\u00e1n redefiniendo la industria deportiva. El deporte ya no se limita a lo que ocurre en la cancha; hoy tambi\u00e9n involucra innovaci\u00f3n, tecnolog\u00eda, comunicaci\u00f3n y marca personal\u201d, afirm\u00f3 Matt Winkler.<\/p><\/blockquote>\n

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Previo al hackathon, el acad\u00e9mico imparti\u00f3 dos masterclasses enfocadas en la evoluci\u00f3n digital del deporte y la construcci\u00f3n de marcas personales en atletas de alto rendimiento. Posteriormente, los estudiantes trabajaron en equipos para desarrollar propuestas estrat\u00e9gicas relacionadas con la marca personal de deportistas y su influencia dentro y fuera de la competencia.<\/p>\n

\u201cHemos aprendido mucho sobre marketing deportivo y su aplicaci\u00f3n en la industria actual. Este tipo de actividades tambi\u00e9n nos permite fortalecer el trabajo en equipo y desarrollar soluciones de forma r\u00e1pida y colaborativa\u201d, coment\u00f3 Dana Bucaram, participante del programa.<\/p><\/blockquote>\n

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La experiencia tambi\u00e9n permiti\u00f3 a los estudiantes conectar los conocimientos adquiridos en las aulas con desaf\u00edos reales de la industria deportiva global. \u201cEsta experiencia fue muy enriquecedora porque nos permiti\u00f3 conocer de cerca c\u00f3mo funciona la industria deportiva global. Tanto las conferencias como el hackathon fortalecieron habilidades que ser\u00e1n fundamentales para nuestro desarrollo profesional\u201d, se\u00f1al\u00f3 Adriano Salvatore Mej\u00eda, estudiante participante.<\/p><\/blockquote>\n

Con iniciativas como esta, la UEES reafirma su compromiso de generar experiencias acad\u00e9micas internacionales que conecten a los estudiantes con los desaf\u00edos y oportunidades de una industria deportiva en constante evoluci\u00f3n.<\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

La Universidad Esp\u00edritu Santo recibi\u00f3 al profesor Matt Winkler, acad\u00e9mico de American University y profesional con experiencia en ocho Copas Mundiales de la FIFA y tres Juegos Ol\u00edmpicos, como parte de Sports Business Talks: U.S. Sports Innovation Edition. La iniciativa reuni\u00f3 a 30 estudiantes de las facultades de Estudios Internacionales y Comunicaci\u00f3n en una experiencia […]<\/p>\n","protected":false},"author":10000093,"featured_media":34354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,398,75],"tags":[935,936,934],"class_list":["post-34350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-estudios-internacionales","category-noticias","tag-fifa","tag-juegos-olimpicos","tag-matt-winkler"],"acf":[],"yoast_head":"\nExperto de FIFA y Juegos Ol\u00edmpicos lider\u00f3 hackathon de innovaci\u00f3n deportiva en la UEES - UEES - Universidad Esp\u00edritu Santo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uees.edu.ec\/en\/experto-de-fifa-y-juegos-olimpicos-lidero-hackathon-de-innovacion-deportiva-en-la-uees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experto de FIFA y Juegos Ol\u00edmpicos lider\u00f3 hackathon de innovaci\u00f3n deportiva en la UEES\" \/>\n<meta property=\"og:description\" content=\"La Universidad Esp\u00edritu Santo recibi\u00f3 al profesor Matt Winkler, acad\u00e9mico de American University y profesional con experiencia en ocho Copas Mundiales de la FIFA y tres Juegos Ol\u00edmpicos, como parte de Sports Business Talks: U.S. Sports Innovation Edition. 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