{"id":32756,"date":"2026-03-13T09:34:14","date_gmt":"2026-03-13T14:34:14","guid":{"rendered":"https:\/\/uees.edu.ec\/?p=32756"},"modified":"2026-03-31T15:16:19","modified_gmt":"2026-03-31T20:16:19","slug":"ia-microcredenciales-y-creatividad-las-claves-del-futuro-educativo-y-laboral","status":"publish","type":"post","link":"https:\/\/uees.edu.ec\/en\/ia-microcredenciales-y-creatividad-las-claves-del-futuro-educativo-y-laboral\/","title":{"rendered":"IA, MICROCREDENCIALES Y CREATIVIDAD: LAS CLAVES DEL FUTURO EDUCATIVO Y LABORAL"},"content":{"rendered":"

Representantes de POK, Google for Education y Tiktok fueron parte del primer encuentro EdTech News<\/em><\/p>\n

\"\"<\/p>\n

Con la premisa de que el futuro de la educaci\u00f3n est\u00e1 en constante movimiento, la Universidad Esp\u00edritu Santo (UEES) realiz\u00f3 la primera edici\u00f3n de EdTech News: The Future in Motion<\/strong>, un encuentro que permiti\u00f3 analizar las transformaciones que hoy redefinen el mundo educativo y laboral. El espacio reuni\u00f3 a expertos de organizaciones que marcan tendencia a nivel global, como Proof of Knowledge (POK)<\/a> , Google a trav\u00e9s de Google for Education y TikTok<\/strong>.<\/p>\n

Christian Rosero, director acad\u00e9mico UEES Online, destac\u00f3 la importancia de esta colaboraci\u00f3n: \u201cEstamos creando un ecosistema de cocreaci\u00f3n, buscando alianzas estrat\u00e9gicos que nos ayuden a mejorar las formas de ense\u00f1ar, evaluar y sobre todo estar conectados con el mundo real\u201d.<\/p>\n

Los ponentes internacionales invitados en esta edici\u00f3n fueron: Silvina Paula Valdez, cofunder y executive director de POK; Jos\u00e9 Santander, Latin America Google Educator Groups Mentor; Jeimmy Calder\u00f3n, Head of Sales Tiktok Ecuador y Bolivia \u2013 Aleph.<\/p>\n

Valdez, representante de POK, explic\u00f3 que una microcredencial es una habilidad o competencia espec\u00edfica adquirida a trav\u00e9s del apredizaje y experiencia y detall\u00f3 c\u00f3mo \u00e9stas conectan ense\u00f1anza, habilidad y empleabilidad.<\/p>\n

Por su parte, Santander puntualiz\u00f3 que la inversi\u00f3n en IA est\u00e1 entre las 4 prioridades de las PyMEs, donde actualmente 33 % invirti\u00f3 en IA en 2023 y el 71 % continuar\u00e1 o comenzar\u00e1 a invertir en IA. \u201cNo solo estamos ac\u00e1 para usar la tecnolog\u00eda, estamos ac\u00e1 para dominarla\u201d, enfatiz\u00f3.<\/p>\n

\"\"<\/p>\n

Del mismo modo, Jeimmy Calder\u00f3n se refiri\u00f3 a que la Creatividad es el nuevo ADN del marketing, en un mundo donde cada vez es mas dificil conectar o enganchar. La creatividad fue responsable del 86 % del incremento en ventas de los anuncios digitales. \u201cMientras luchamos por que la gente nos vea, el desaf\u00edo es otro: hacerlos sentir\u201d, mencion\u00f3.<\/p>\n

\"\"<\/p>\n

El cierre estuvo a cargo del vicerrector de UEES Online, Rafael Mart\u00ednez, quien reafirm\u00f3 que el futuro de la educaci\u00f3n se construye a trav\u00e9s de la innovaci\u00f3n, la colaboraci\u00f3n y la capacidad de anticiparse a los cambios del entorno. \u201cTodo se est\u00e1 moviendo en el mundo, no hay nada que sea sujeto a no cuestionarse, incluso la propia tecnolog\u00eda\u201d, concluy\u00f3.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Representantes de POK, Google for Education y Tiktok fueron parte del primer encuentro EdTech News Con la premisa de que el futuro de la educaci\u00f3n est\u00e1 en constante movimiento, la Universidad Esp\u00edritu Santo (UEES) realiz\u00f3 la primera edici\u00f3n de EdTech News: The Future in Motion, un encuentro que permiti\u00f3 analizar las transformaciones que hoy redefinen […]<\/p>\n","protected":false},"author":10000093,"featured_media":32757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-32756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nIA, MICROCREDENCIALES Y CREATIVIDAD: LAS CLAVES DEL FUTURO EDUCATIVO Y LABORAL - UEES - Universidad Esp\u00edritu Santo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uees.edu.ec\/en\/ia-microcredenciales-y-creatividad-las-claves-del-futuro-educativo-y-laboral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA, MICROCREDENCIALES Y CREATIVIDAD: LAS CLAVES DEL FUTURO EDUCATIVO Y LABORAL\" \/>\n<meta property=\"og:description\" content=\"Representantes de POK, Google for Education y Tiktok fueron parte del primer encuentro EdTech News Con la premisa de que el futuro de la educaci\u00f3n est\u00e1 en constante movimiento, la Universidad Esp\u00edritu Santo (UEES) realiz\u00f3 la primera edici\u00f3n de EdTech News: The Future in Motion, un encuentro que permiti\u00f3 analizar las transformaciones que hoy redefinen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uees.edu.ec\/en\/ia-microcredenciales-y-creatividad-las-claves-del-futuro-educativo-y-laboral\/\" \/>\n<meta property=\"og:site_name\" content=\"UEES - 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